Who Is Visiting My Website? How to See the Real Names
Want to know who is visiting your website? Google Analytics shows how many people came, from where and what they read, but not their names. To see actual people, you need a visitor identification tool: company-level tools name businesses, while person-level tools like LeadSpyder return names, emails and phone numbers (plus company, job title and LinkedIn profile for business visitors) for many U.S. visitors.
Key takeaways
- Yes, you can see who visited your website, but not with free analytics alone. Google Analytics is built to report anonymous, aggregate traffic.
- Company-level tools (reverse IP) name the business behind a visit. Person-level tools name the individual, which is what consumer and local service businesses need.
- No tool identifies everyone. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site.
- Set up takes one script in your site header, a privacy policy update and, where state law requires it, a consent prompt.
- Reach out with a helpful email first. Never mention the visit. Call or text only after the person replies, fills in a form or calls.
Can you see who visited your website?
You can see a lot about your visitors for free: how many came, which pages they read, how they found you and roughly where they are. What you cannot see with standard analytics is who they are.
That gap is bigger than most owners realize. Most visitors leave without filling out a form, booking or calling. They are often your warmest prospects: people who searched for your service, compared you and read your pricing page. Without identification, they vanish the moment they close the tab.
To put names to those visits, you need a tool built for visitor identification. There are two kinds, and picking the right one depends on who your buyers are.
What does Google Analytics show, and what can it not show?
Google Analytics 4 is excellent at answering "how many" and "how": sessions, users, traffic sources, top pages, devices, conversions and approximate location. It is the right tool for judging which marketing works.
It is not designed to tell you who anyone is. Google's own policy asks that no data be passed to Google Analytics that Google could use or recognize as personally identifiable information, such as email addresses or phone numbers (Google Analytics Help, as of October 2026).
| Question | Google Analytics | Company-level tool | Person-level tool |
|---|---|---|---|
| How many people visited? | Yes | Partly | Partly |
| Which pages did they read? | Yes, in aggregate | Yes, per company | Yes, per person |
| Where did traffic come from? | Yes | Sometimes | Sometimes |
| Which business visited? | No | Yes, when the visit comes from a company network | Not usually |
| What is the visitor's name? | No | No | Yes, for matched visitors |
| Email and phone? | No | No | Yes, where available |
| Works for consumer and household buyers? | Counts them only | No | Yes |
Keep using analytics. Add identification on top of it.
What is the difference between company-level and person-level identification?
Company-level identification (reverse IP lookup)
Every visit comes from an IP address. Company-level tools look up whether that address belongs to a business network and, if so, name the company. You learn that "someone from a regional bank" read your pricing page, but not who.
Leadfeeder is a well-known example: it identifies the companies visiting a site, and individual visitors are not shown by default (Leadfeeder, as of October 2026).
Reverse IP has real limits. Many people now browse from home internet or mobile data, where the IP points to an internet provider rather than an employer. Privacy relays also get in the way: Apple's iCloud Private Relay gives users a temporary IP address when they connect to a site (Apple Support, as of October 2026).
Person-level identification
Person-level identification resolves a visit to a specific individual. A script on your site collects signals from the visit using a first-party cookie, and those signals are matched against an identity graph of known people. When the match is confident, you get a name and, where available, email, phone and other details.
Some person-level tools focus on B2B. RB2B, for example, returns names, LinkedIn profiles and business emails for U.S. visitors, aimed at B2B sales teams (RB2B, as of October 2026). Others, like LeadSpyder, are built around U.S. consumers and households.
Which approach fits B2B, consumer and local service businesses?
- B2B selling to larger companies: company-level data can be enough if your sales team already prospects into accounts. Person-level B2B data helps when you want the actual person who read your pricing page.
- Consumer and local service businesses: your buyers are households, not companies. A homeowner researching a new roof, a patient comparing dentists or a family shopping for a mortgage is browsing from home. Reverse IP will rarely name anyone useful. Person-level identification is the only approach that works.
- Professional services selling to individuals (financial advisors, personal injury law, insurance): same answer. You need the person.
If you serve homeowners, see our pages for home services. Practices can start with dental.
Is it legal to see who is visiting your website?
In the U.S., identifying website visitors is legal when you follow the rules that apply to your business and your visitors. The basics:
- Disclose it. Update your privacy policy to explain that you use visitor identification and how the data is used.
- Ask for consent where required. Some state laws require consent before certain tracking runs. A consent prompt handles this. LeadSpyder asks for consent first where state law requires it.
- Know your state laws. California's CCPA gives residents rights to know, delete, correct and opt out of the sale or sharing of their information, and applies to businesses that meet thresholds such as more than $25 million in annual gross revenue (California Attorney General, as of October 2026). Other states have their own laws; the IAPP tracker follows them.
- Follow email law. CAN-SPAM requires honest sender details and subject lines, a physical postal address and an opt-out you honor within 10 business days (FTC, as of October 2026).
This is general information, not legal advice. Check with your attorney.
How do you know who visited your website, step by step?
- Get your baseline. In Google Analytics, note your monthly visitors from the U.S. and your top pages. This tells you what to expect.
- Choose the right type of tool. Company-level for account-based B2B. Person-level for consumers, households and local services.
- Update your privacy policy. Describe visitor identification in plain language.
- Add the script. Paste one script into your site header (or your tag manager). With LeadSpyder, going live takes about 10 minutes on average.
- Turn on consent where required. Make sure the consent prompt appears for visitors in states that require it.
- Connect your CRM. Send identified visitors straight into your CRM so nobody has to download spreadsheets.
- Set priorities and alerts. LeadSpyder's SpyderScore ranks each identified visitor 0 to 100 by intent, and SpyderAlert notifies your team about the ones worth acting on.
- Build your email sequence. Write two or three helpful, topic-based emails before the first names arrive.
- Review after 7 days. Check how many visitors were identified, which pages they read and how your emails performed.
For a more technical look at the matching process, read how to identify anonymous website visitors.
What should you do once you see who visited your website?
This is where most teams go wrong. Having a name and phone number is tempting, but an unexpected call from a business someone only browsed feels intrusive. Lead with email.
- Send a helpful email first. Offer something useful on the topic they were exploring: a buying checklist, a price range guide, answers to common questions, a seasonal tip.
- Reference the topic, never the visit. Write as if you are sharing a resource many homeowners or patients find useful. Do not mention their visit, the pages they read or how you got their email.
- Keep it short and easy to answer. One clear question or one link to book is enough.
- Move to calls or texts only after a signal. When the person replies, fills in a form or calls you, they have invited the conversation. Then pick up the phone.
- Work the hottest records first. Sort by intent score so your time goes to the people most likely to buy.
- Honor every opt-out. Fast, clean unsubscribes protect your sender reputation and your brand.
A good subject line sounds like a helpful neighbor, for example "5 questions to ask before you replace your roof" or "What a dental implant consult actually covers."
How much does it cost to see who visits your website?
Google Analytics is free, but it will not give you names. Company-level tools often have free or low-cost entry plans that show a limited number of companies. Person-level tools are usually monthly plans priced by how many visitors they identify.
LeadSpyder pricing, with no setup fees and no contracts:
| Plan | Monthly price | Identified visitors per month |
|---|---|---|
| Starter | $200 | 600 |
| Starter Pro | $500 | 1,500 |
| Starter Pro + AI Employee | $1,000 | 3,000 |
That works out to $0.33 per identified visitor at full volume. Annual billing is priced at 10 months. You can try it for $1 for 7 days with up to 50 identified visitors, and the plan price starts on day 8. The top plan adds an AI Employee that answers replies across calls, website chat, DMs and texts, qualifies people and books appointments. Full details are on the pricing page.
Example: a local business with 2,000 non-bot, U.S.-based visits a month, at a 30% identification rate, would see about 600 identified visitors, the Starter allowance. Results vary by site.
Frequently asked questions
Can I see who visited my website for free?
You can see free, anonymous traffic data in Google Analytics. Seeing names and contact details requires a paid identification tool, though some company-level tools offer limited free plans.
Can I see who visited my website on Wix, Shopify or WordPress?
Built-in site stats show traffic counts, not names. Any of these platforms can run a visitor identification script in the site header to identify people.
How accurate is visitor identification?
It depends on the tool and your traffic. No tool identifies every visitor. On average, LeadSpyder identifies 30% or more of non-bot, U.S.-based website traffic. Results vary by site.
Does it work for visitors outside the U.S.?
LeadSpyder identifies U.S. visitors only. Visitors from other countries still appear in your analytics but will not be identified.
Should I call the people who visited my website?
Not as a first step. Send a helpful, topic-based email first, and only call or text after the person replies, fills in a form or calls you.
Will a visitor identification script slow my site?
It is a single script in your site header. As with any tag, check your page speed after installing it.
Ready to find out who is behind your traffic? Start for $1: 7 days, up to 50 identified visitors. No contracts. Cancel anytime. Live in about 10 minutes on average.
